LIC Recruitment

LIC Development Officer, Amritsar

Ran vernacular Meta creatives with WhatsApp lead-ads and a same-day CRM callback flow. Recruitment pipeline tripled in 90 days.

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Headline result

+312% agent recruitment leads

₹18/lead average

01 · Challenge

Where they started

The client was spending ₹40,000/month on generic Meta ads with ~₹190 cost per lead and no follow-up automation. Only 4% of leads picked up when called back the next day.

02 · Approach

What we built and shipped

Rebuilt vernacular (Punjabi + Hindi) ad creatives with a recruit-first angle

Deployed a 90-second Punjabi landing page with WhatsApp CTA

Wired WhatsApp Cloud API auto-reply within 12s of lead submission

Zoho CRM with auto-assign, follow-up cadence and scoring

Weekly creative refresh and audience testing

03 · Results

The numbers that matter

+312% in 90 days

Recruitment leads

₹18 (vs ₹190 earlier)

Cost per lead

12 seconds (auto)

Response time

42 in Q1

Advisors onboarded

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