Education

Coaching Institute, Chandigarh

Rebuilt landing page + shifted budget to lookalike audiences during admission windows. Filled the batch two weeks early.

Headline result

+248% enquiries in a semester

6.4× ROAS on ads

01 · Challenge

Where they started

Batch filling was slowing down. Ads were fragmented and there was no unified admissions landing page — traffic went to a heavy WordPress home page.

02 · Approach

Dedicated admissions landing page with course-specific variants

Meta lookalikes built from past enrolled students

SMS + WhatsApp reminder sequence for demo-class no-shows

Weekly reporting on cost per demo-class booking

03 · Results

+248% in one semester

Enquiries

6.4×

ROAS

2 weeks early

Batch filled

38%

Demo→enrol rate

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